Firestiks do get out well, so you should be Ok there - if the antenna has been optimised for the US band (which uses the same frequencies as the EU/CEPT/Mid block here, but they use AM not FM), it'll likely need shortening a bit to achieve an acceptable SWR on the UK block too. Often there's a tuning screw under the cap on the top of the antenna to do this - only a SWR meter will be able to determine this (about £12 from Thunderpole and a patch lead at £3 - in CB terms, the best £15 you'll spend!).
Range is difficult to determine, but hasn't really changed over the years - I'm currently listening to some hill-topping stations who are getting up to 100 miles, but range can be as low as 3-5 miles in semi built-up areas (or about half a mile in Central London!). Really long distances can be achieved when the skip is running, but that's another story.
CB use in Campers/Motorhomes and Caravans is quite popular - mainly for convoy situations, but often good conversations are struck-up between mobiles (especially when the M5 becomes a car park around here!). It's also often used to maintain contact with a scout car.
Unfortunately the established calling channel (UK Ch19) is often misused, but a flick around the channels usually finds a decent operator or two (this is where a "Scan" function on some modern radios can be useful). To be honest, I'd take a good Sat-Nav rather than rely on CB - CB use can be quite patchy and there's one or two quite silly operators around.
Well worth the £70 - £100 cost to put one in the RV though - a big RV would look naked without one
Put some pictures on if you can.
Cheers
Gary